Manager - MarCom Athletics

Position Announcement

Are you passionate about sports marketing and creating unforgettable fan experiences? Utah Valley University is looking for a dynamic Manager – MarCom Athletics to develop and execute innovative marketing and communication strategies that drive revenue, enhance brand awareness, and elevate the game-day atmosphere. In this role, you'll take the lead on marketing efforts for assigned athletic programs, managing game-day promotions, ticket sales initiatives, and fan engagement strategies. You’ll also oversee digital and social media campaigns, develop creative assets, and collaborate with broadcasting teams to enhance UVU Athletics' reach.

Beyond marketing, this position plays a key role in the student-athlete experience and community outreach, working closely with campus partners and external stakeholders to build meaningful connections. You'll provide leadership to part-time staff and interns, evaluate marketing performance for continuous improvement, and ensure that every touchpoint aligns with UVU’s brand and mission. If you thrive in a fast-paced, creative environment and are ready to make a lasting impact on collegiate athletics, we’d love to hear from you!

Summary of Responsibilities

• Responsible for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs, resulting in increased Revenue Generation/Ticket Sales, Fan Experience, Social Media/Broadcasting, Brand Awareness, Innovation/Creativity, Student-Athlete Experience, Community Outreach, and Attendance; including pre-season, season, and post-season events (WAC,BIG 12 Conference,NCAA,etc.). Result expectations also include ensuring game day/event marketing responsibilities are executed, including pre-game, in-game, and post-game activities; focusing on Fan Experience, Social Media/Broadcasting, Innovation and Creativity, Community Outreach, and Attendance, ensuring goals are met and exceeded, and reviewing and evaluating goals and plans at each season’s end.
• Responsible for the development and enhancement of digital and social media marketing campaigns (Facebook,Instagram,Twitter,LinkedIn,Snapchat,Tik Tok,Email,Text,TV,Radio,Website,etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation/Ticket Sales,Fan Experience,Social Media/Broadcasting, Brand Awareness, Innovation/Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Foster collaborative relationships with campus stakeholders; Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, Athletics Game Operations, University Marketing, University Communications, University Creative Services, University Merchandise & Licensing, University Photography Services, UCCU Center Ticket Office, UCCU Center Production, UCCU Center Concessions, Spirit Squad, PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing (Axis,The Green,Wolverine Crossing,etc.), Youth Sports (Jr. Jazz, Bantam Basketball, Utah Youth Soccer, etc.), Elementary Schools (elementary school days,elementary school tickets, mascot visits, student-athlete visits, etc.), Corporate Partners, etc., as well as sitting on assigned committees around campus to be the voice and link of UVU Athletics. Responsible for collaborating regularly with sport administrators, coaches, and student-athletes to best understand their specific marketing needs and ensure expectations are managed and met.
• Responsible for overseeing the conception, production, and implementation of creative assets (design,photo,video,etc.) used for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs. Crafts strategies that clearly increase Revenue Generation / Ticket Sales, Fan Experience, Community Outreach, and Attendance.
• Provide leadership to part-time staff, part-time students, and interns to ensure game day/event marketing responsibilities are executed, including pre-game, in-game, and post-game activities. Leadership also includes the recruitment, supervision, management, and mentorship of employees.
• Evaluate marketing and communication efforts, seeking ways to improve performance and increase program effectiveness. Understand and develop strategies based on data modeling that forecasts budgets against achieving acquisition goals, including CPM, CPE, CPI, customer acquisition costs, and the ability to assess attribution and value of each channel / tactic utilized. Create and distribute client and executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.

Qualifications / Licenses / Certifications

Position Announcement

Are you passionate about sports marketing and creating unforgettable fan experiences? Utah Valley University is looking for a dynamic Manager – MarCom Athletics to develop and execute innovative marketing and communication strategies that drive revenue, enhance brand awareness, and elevate the game-day atmosphere. In this role, you'll take the lead on marketing efforts for assigned athletic programs, managing game-day promotions, ticket sales initiatives, and fan engagement strategies. You’ll also oversee digital and social media campaigns, develop creative assets, and collaborate with broadcasting teams to enhance UVU Athletics' reach.

Beyond marketing, this position plays a key role in the student-athlete experience and community outreach, working closely with campus partners and external stakeholders to build meaningful connections. You'll provide leadership to part-time staff and interns, evaluate marketing performance for continuous improvement, and ensure that every touchpoint aligns with UVU’s brand and mission. If you thrive in a fast-paced, creative environment and are ready to make a lasting impact on collegiate athletics, we’d love to hear from you!

Summary of Responsibilities

• Responsible for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs, resulting in increased Revenue Generation/Ticket Sales, Fan Experience, Social Media/Broadcasting, Brand Awareness, Innovation/Creativity, Student-Athlete Experience, Community Outreach, and Attendance; including pre-season, season, and post-season events (WAC,BIG 12 Conference,NCAA,etc.). Result expectations also include ensuring game day/event marketing responsibilities are executed, including pre-game, in-game, and post-game activities; focusing on Fan Experience, Social Media/Broadcasting, Innovation and Creativity, Community Outreach, and Attendance, ensuring goals are met and exceeded, and reviewing and evaluating goals and plans at each season’s end.
• Responsible for the development and enhancement of digital and social media marketing campaigns (Facebook,Instagram,Twitter,LinkedIn,Snapchat,Tik Tok,Email,Text,TV,Radio,Website,etc.), utilizing owned, paid, and earned media for designated intercollegiate athletic sports and programs. Campaigns include clear understanding of KPIs to drive and optimize target reach, engagement, and conversion across multiple audience types in a time-sensitive manner, focusing on Revenue Generation/Ticket Sales,Fan Experience,Social Media/Broadcasting, Brand Awareness, Innovation/Creativity, Student-Athlete Experience, Community Outreach, and Attendance.
• Foster collaborative relationships with campus stakeholders; Athletics Communications, Athletics Corporate Partners and Community Outreach, Athletics Development and Wolverine Club, Athletics Game Operations, University Marketing, University Communications, University Creative Services, University Merchandise & Licensing, University Photography Services, UCCU Center Ticket Office, UCCU Center Production, UCCU Center Concessions, Spirit Squad, PACE, Faculty Senate, Alumni & Development, UVUSA, Clubs and Organizations, UVU Ambassadors, RCL Program, Orientation Leaders, First Year Experience, Prospective Student Services, Student Housing (Axis,The Green,Wolverine Crossing,etc.), Youth Sports (Jr. Jazz, Bantam Basketball, Utah Youth Soccer, etc.), Elementary Schools (elementary school days,elementary school tickets, mascot visits, student-athlete visits, etc.), Corporate Partners, etc., as well as sitting on assigned committees around campus to be the voice and link of UVU Athletics. Responsible for collaborating regularly with sport administrators, coaches, and student-athletes to best understand their specific marketing needs and ensure expectations are managed and met.
• Responsible for overseeing the conception, production, and implementation of creative assets (design,photo,video,etc.) used for the execution of strategic and innovative marketing and communication campaigns for designated intercollegiate athletic sports and programs. Crafts strategies that clearly increase Revenue Generation / Ticket Sales, Fan Experience, Community Outreach, and Attendance.
• Provide leadership to part-time staff, part-time students, and interns to ensure game day/event marketing responsibilities are executed, including pre-game, in-game, and post-game activities. Leadership also includes the recruitment, supervision, management, and mentorship of employees.
• Evaluate marketing and communication efforts, seeking ways to improve performance and increase program effectiveness. Understand and develop strategies based on data modeling that forecasts budgets against achieving acquisition goals, including CPM, CPE, CPI, customer acquisition costs, and the ability to assess attribution and value of each channel / tactic utilized. Create and distribute client and executive reports that outline campaign and program objectives, audiences, targets, and tactics, including end-of-campaign and end-of-year actuals against targets.

Qualifications / Licenses / Certifications

Graduation from an accredited institution with a bachelor’s degree in a related discipline plus one year of staff-level experience or an equivalent combination of education and/or experience related to the Summary of Duties totaling five years.

Preferred Qualifications
Graduation from an accredited institution with a bachelor’s degree in sports management, sports marketing, marketing, communications, or a related field, and three years of experience in sports marketing OR any combination of higher education and sports marketing experience totaling six years.

Knowledge / Skills / Abilities

• Knowledge and experience in collegiate athletics marketing.
• Knowledge and experience in collegiate athletics marketing.
• Knowledge of NCAA Division I Athletics Department daily workings.
• Knowledge of the regulations governing intercollegiate athletics as set forth by the NCAA, the WAC, and the BIG 12.
• Knowledge of technical writing, philanthropic gift solicitation, revenue generation, marketing and branding practices, and budgeting and fiscal management.
• Knowledge of market research and sales forecasting principles and methodologies.
• Knowledge of video and photo production techniques.
• Knowledge of design production techniques.
• Knowledge of local and regional market and fan base, media markeing, and student population.
• Knowledge of the 16 NCAA Division I sports sponsored by the University.
• Must possess strong communication skills, both verbal and written.
• Must possess strong leadership and management skills.
• Skills in developing marketing materials used for promotion, advertising, fund raising, etc.
• Skills in judgement and diplomacy required to interact effectively with and provide customer service to a broad audience.
• Proficient in Adobe Creative Suite software (i.e. Photoshop, Illustrator, Premier, Lightroom, InDesign, etc.).
• Proficient in Microsoft Suite software (i.e. Word, Excel, PowerPoint, etc.).
• Proficient in camera, lighting, sound, and editing techniques.
• Basic HTML coding.
• Ability to plan, organize, and problem solve.
• Ability to develop and execute strategic marketing plans.
• Strong attention to detail and ability to evaluate marketing efforts.
• Ability to innovate and adapt marketing strategies to changing trends.
• Ability to uphold and abide by all NCAA, WAC, and BIG 12 regulations and UVU Institutional policies and procedures.
• Ability to work with people in public relations settings.
• Ability to work under pressure, multi-task, and meet deadlines.

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

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