Marketing and Fan Engagement Coordinator

Position Details

Position Overview

Position Title

Marketing and Fan Engagement Coordinator

Department

641800 - Cheer

Position Type

Regular

Position Classification

Position Details

Position Overview

Position Title

Marketing and Fan Engagement Coordinator

Department

641800 - Cheer

Position Type

Regular

Position Classification

Full-Time, 12 months

Grant/Gift Funded (all or a portion)?

No

If Temporary or Grant Funded, Start Date and End Date

Position Description/Posting Details

| Posting Number | S1326P | | Position Summary |
The Marketing & Fan Engagement Coordinator will support the Office of External Relations to enhance the student experience at home athletic events, including men’s and women’s basketball games. This position will work directly with external staff to support promotion of the teams through all engaging channels.

| | Essential Duties |
- This position will work to engage students in unique ways to drive attendance and increase school spirit at athletic events through on-campus promotion, social media, and working with student leaders. - Co-advise the student fan group, The Olney Outlaws, providing general marking and promotions support, ensuring a vibrant student section through on-campus and digital interactions with student leaders, organizations, on-campus partners, and the entire student body. - Work with on-campus partners to develop relationships and help create cohesion and synergies to support student attendance. - Scriptwriting and directing for both Men’s and Women’s Basketball games, ensuring all internal and corporate partner promotions are included and executed. - Work with Ticket Manager to promote upcoming games and ticket deals, and share pertinent information with ticket holders and La Salle students. - Will assist the Associate AD of External Relations and Director or Marketing & Administration with general marketing and promotional initiatives. - Will support all aspects of the La Salle Spirit team, including Cheer, Dance, Band including but not limited to recruiting and travel assistance. - Travel, as needed, with La Salle Spirit teams to A-10 Men’s and Women’s basketball championships (other potential post season travel could include NCAA or other sanctioned tournaments). - Ensure mascot and spirit requests are tracked and fulfilled. - Under the direction of Associate AD and Director, collaborates on key initiatives related to marketing platforms, sponsorship and partnership strategy, integration of partners, in conjunction with University colleagues, for the benefit of the larger institution.

| | Secondary Responsibilities |
- Assist with digital media team to create graphics using Adobe Creative Suite. - Complete other duties as assigned by Associate Athletic Director, External Relations, the Director of Athletics Marketing and Administration or other designee.

| | # of Direct Reports | 0 | | Required Qualifications |
- Bachelor’s degree. - Minimum of 2 years relevant experience required. - Successful background check clearances including, but not limited to, a PA Criminal Records Check, FBI Fingerprinting Check and PA Child Abuse Clearance Check. - Understanding of and commitment to the mission of La Salle University.

| | Preferred Qualifications |
- Previous experience working in marketing and promotions in an intercollegiate athletic department.

| | Physical Requirements and/or Unusual Work Hours |
- Must be able to work long and flexible hours including evenings, early mornings, and weekends. - This position will require travel.

| | Special Instructions to Applicant | |

Posting Information

| Application Open Date | 09/12/2025 | | Application Close Date | 10/13/2025 | | Application Open To | Internal and External Applicants |

Documents Needed to Apply

Required Documents 1. Cover Letter/Letter of Interest 2. Resume/Curriculum Vitae

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have previous experience working in an Athletics department?

   • Yes
   • No

2. * Do you have previous experience working with game day promotions?

   • Yes
   • No

3. * How did you first hear about this employment opportunity?

   • blackperspective.com
   • disabilitysolutionstalent.org
   • disabledperson.com
   • employdiversity.com
   • hercjobs.org
   • higheredjobs.com
   • hireourheros.com
   • hispanic-today.com
   • indeed.com
   • jofdav.com (Job Opportunities for Disabled Veterans)
   • La Salle Website
   • monster.com
   • Referred by a Current or Former Employee
   • Referred by a Friend or Family Member
   • usmilitarypipeline.com
   • veteransenterprise.com
   • vetjobs.com
   • wib-i.com (Women in Business & Industry)
   • womenforhire.com
   • Other - Academic or Professional Publication
   • Other - Agency or Search Firm Referral
   • Other - Diversity Association/Publication Website
   • Other - Conference or Career Fair
   • Other - Local Newspaper
   • Other - Internet Site Not Listed Above
   • Other - Professional Affiliation/Trade Website

4. * If your answer to the above question is "Other", please specify the source below. If this questions does not apply, please enter "N/A".

(Open Ended Question)

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