Marketing & Fan Engagement GA

Posting Details

Position Information

Winthrop Position Title

Marketing & Fan Engagement GA

Job Purpose

To provide you with practical, hands-on experience in marketing while contributing to the goals and objectives of Winthrop University Athletics. This role is aimed at students enrolled in graduate programs who are seeking to develop their skills and knowledge in creating marketing plans, social media, group ticket sales, and fan engagement.

Duties and Responsibilities

To promote attendance at athletics events, engage fans, build the Winthrop brand, and support department communications goals and initiatives

Review plans and schedules with the Director of Marketing to get their input and approval  

View Full Description

Posting Details

Position Information

Winthrop Position Title

Marketing & Fan Engagement GA

Job Purpose

To provide you with practical, hands-on experience in marketing while contributing to the goals and objectives of Winthrop University Athletics. This role is aimed at students enrolled in graduate programs who are seeking to develop their skills and knowledge in creating marketing plans, social media, group ticket sales, and fan engagement.

Duties and Responsibilities

To promote attendance at athletics events, engage fans, build the Winthrop brand, and support department communications goals and initiatives

Review plans and schedules with the Director of Marketing to get their input and approval  

Work collaboratively with the Director of Marketing to execute those promotion

Serve as a primary marketing contact for assigned sports and assist with other sports as needed.

Create designs for promotional giveaways for assigned sports

Review all designs with the Director of Marketing and external team

SCRIPT

BUILDING

 

Build scripts for every game day for assigned sports

Work with the External Team to ensure all sponsor fulfillments are met

GAME

DAY

OPERATIONS

 

Manage marketing game day operations for assigned sports Execute promotions/game themes if applicable

Execute on-court/on-field promotions with willing fans 

Oversee undergraduate game day interns for that given game

Print and distribute scripts before each game

Review scripts with interns and game staff before the start of games

Ensure necessary video board content for each game is loaded, labeled, and user-friendly

Work with the Director of Marketing to coordinate anthem and halftime groups (mainly for

MBB

and

WBB

)

Assist with group ticket sales and communication

SOCIAL

MEDIA

/

MOBILE

APP

Assist in managing social media accounts for teams including posting promotional aspects

Track social media engagements to analyze the effectiveness of promotions

Utilize Winthrop mobile app to reflect upcoming games, events, promotions

COMMUNITY

OUTREACH

Assist in campus and community outreach

Assist in tabling in the Student Center/On-Campus

Qualifications

• A bachelor’s degree in marketing, sports management, communications, or journalism is preferred

• Knowledge of Microsoft Office and Adobe Creative Suite is preferred

• Experience within a sports organization is preferred

• Strong communication and organizational skills

• High-energy work ethic

• Ability and willingness to work nights and weekends

Preferred Skills

Pay Rate

11.67/hour

Type of Position

Position Level

Graduate

Hours Per Week

20

Posting Detail Information

| Posting Number | 2025SD0212P | | Open Date | 04/22/2025 | | Close Date | 08/24/2025 | | Desired Start Date | 08/25/2025 | | End Date | 12/31/2025 | | Special Instructions to Applicants |
Read guidelines prior to applying: https://www.winthrop.edu/uplo... | | PLEASE NOTE |

*Supplemental questions are considered part of your official application.
*Please complete the entire application, including all current and previous work history and education. A resume will not be accepted or reviewed to determine if an applicant meets the position qualifications.

|

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents 1. Resume

Optional Documents

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