Marketing Specialist II (Athletics)

EXPIRED

Marketing Specialist II (Athletics)

Posting Number

req20121

Department

Administration and Athletics

Department Website Link

Location

Main Campus

Address

View Full Description

Marketing Specialist II (Athletics)

Posting Number

req20121

Department

Administration and Athletics

Department Website Link

Location

Main Campus

Address

1 National Championship Drive, Tucson, AZ 85721 USA

Position Highlights

The Athletics Department is dedicated to excellence in collegiate sports, building a modern model of intercollegiate athletics fostering a culture of integrity, innovation, and student-athlete success.

The Marketing Specialist II will be responsible for results-based marketing of Arizona Athletics email marketing campaigns and digital strategy, including products or services, using digital assets such as the official athletics website & Arizona Athletics app. They will assist with developing and driving the overall email marketing and digital strategy, including preparing email copy, A/B Testing, creating simple and complex email campaigns, use of marketing automation tools, and data analytics to drive engagement, conversions, traffic, and revenue.

This position requires the ability work a flexible schedule, including nights and weekends, and travel as needed.

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here .

Duties & Responsibilities

Email Marketing

Write email copy for assigned sports and build email campaigns for Athletics marketing.

Strategically plan and execute e-mail messages designed for specific target audiences with assistance from marketing leads using Eloqua.

Responsible for email segmentation and under the director of Asst. Director of Digital Marketing, identifying key target audiences for email campaigns.

Coordinate email campaigns included, but not limited to, one-step campaigns, multi-step campaigns, automated campaigns, and A/B Testing.

Oversee the master email marketing calendar.

Collaborate with Wildcat Club, A-Club, and other Athletics department to maintain branding and email scheduling.

Responsible for data review and making decisions on email campaigns based on data compiled.

Digital Strategy

Create methods for developing appealing and effective advertising content for the purpose of generating clicks with intent to purchase.

Assist web development of assigned sport ticketing pages including SEO, basic web coding, and marketing language with the intent to maximize revenue.

Maintain order for coded tracking links generating revenue.

Responsible for upkeep of revenue ads on arizonawildcats.com.

Arizona Athletics app assistance.

Create and display unique ways to enhance fan experience and the Arizona Athletics brand concentrating on live event productions appealing to a multi-generational audiences, incorporating key memory recalls that will enhance the Arizona brand.

Cultivate relationships with campus partners to identify mutually beneficial programming for Arizona students around home athletic events. Working alongside campus programming and communication teams to find ways to enhance the student experience on campus in a mutually beneficial way.

Assist Game Presentation and Fan Engagement team with graphic and video requests for use in email campaigns and digital campaigns.

Plan and assist with community outreach and grassroots marketing programs to create excitement for Arizona athletics.

Attend meetings and showcase the Arizona brand to the community at large.

Additional duties as assigned.

Knowledge, Skills and Abilities:

Demonstrated ability to communicate effectively with individuals at all organizational levels, and project a positive, professional attitude.

Demonstrated ability to develop and maintain positive interpersonal relations.

Ability to multi-task with frequent interruptions.

Ability to problem solve and make decisions.

Dedication and motivation to initiate, lead, and support value-added projects.

Self-motivated, results-oriented, and has a positive demeanor.

Ability to analyze digital data and present reports based on results.

Experience and working knowledge of design programs and layout (i.e. Adobe Creative Suite).

Strong verbal and written communications skills.

Knowledge of NCAA, Conference and University policies and procedures.

Outstanding organizational skills, including a strong design sense and close attention to detail.

Minimum Qualifications

Bachelor's degree or equivalent advanced learning attained through professional level experience required.

Three years of relevant work experience, or equivalent combination of education and work experience.

Preferred Qualifications

Master's Degree.

Three years of experience working in email marketing and/or digital marketing.

Experience with the following applications: Eloqua, ticketing solution software, CRM solution software, HTML, social media management system, Google Analytics.

FLSA

Exempt

Full Time/Part Time

Full Time

Number of Hours Worked per Week

40 + nights and weekends

Job FTE

1.0

Work Calendar

Fiscal

Job Category

Communication and Marketing

Benefits Eligible

Yes - Full Benefits

Rate of Pay

$53,039 - $66,299

Compensation Type

salary at 1.0 full-time equivalency (FTE)

Grade

7

Compensation Guidance

The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The Grade Range Minimum, Midpoint, and Maximum Fields listed below represent a full range of career compensation growth over time in this position and grade. Each unit typically sets starting pay between minimum and midpoint upon hire. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator .

Grade Range Minimum

$53039

Grade Range Midpoint

$66299

Grade Range Maximum

$79558

Career Stream and Level

PC2

Job Family

Marketing

Job Function

Communications & Marketing

Type of criminal background check required:

Name-based criminal background check (non-security sensitive)

Number of Vacancies

1

Target Hire Date

Expected End Date

Contact Information for Candidates

Tony Daniel | tonydaniel@arizona.edu

Open Date

7/26/2024

Open Until Filled

Yes

Documents Needed to Apply

Resume, Cover Letter, and One Additional Document

Special Instructions to Applicant

Please submit Resume, Cover Letter, and the answers to the following questions as the Additional Document. Thank You.

1. Describe your knowledge and understanding of NCAA and Big-12 rules and regulations, as they pertain to recruitment and regulations?

2. Please list below any experience you have had since 2015 with high school or college student-athletes. This includes working or volunteering in any capacity with a high school, AAU, sports club, junior college or 4-year institution student-athlete, athletics team or department.

3. Applicants for this position are subject to the following NCAA Bylaws 11.4.2, 11.4.2.1, 11.4.2.2, 11.4.3, 11.4.3.1, 11.4.3.2, 11.4.4, 11.4.4.1, and 11.4.4.2. You may be asked about these Bylaws in an interview, and you may be asked to sign a future affirmation confirming the same prior to or upon your employment by The University of Arizona, if you are selected for employment. Do you understand that by submitting your application for employment you are affirming that you have read these Bylaws, and that such Bylaws would not preclude your employment by The University of Arizona?

4. Are you the parent, coach, relative or guardian of a prospective student-athlete (i.e., student in 9-12 grade or 7–12 grade for men’s basketball or junior college student) in the sport of men’s basketball, women’s basketball or football or have any other type of association with any prospective student-athlete in the sports of men’s basketball, women’s basketball or football? If yes, please explain.

5. Is your potential employment within the athletic department conditioned upon the enrollment of any prospective student-athlete (i.e., student in 9-12 grade, 7–12 grade for men’s basketball or junior college) in the sport of men’s basketball, women’s basketball or football? If Yes, please explain.

6. Do you understand that failure to disclose any information related to your affiliation with a prospective student-athlete (student in 9-12 grade, 7-12 grade for men’s basketball or junior college) in the sports of football, men’s basketball or women’s basketball might render your application ineligible for consideration?

Diversity Statement

At the University of Arizona, we value our inclusive climate because we know that diversity in experiences and perspectives is vital to advancing innovation, critical thinking, solving complex problems, and creating an inclusive academic community. As a Hispanic-serving institution, we translate these values into action by seeking individuals who have experience and expertise working with diverse students, colleagues, and constituencies. Because we seek a workforce with a wide range of perspectives and experiences, we provide equal employment opportunities to applicants and employees without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or genetic information. As an Employer of National Service, we also welcome alumni of AmeriCorps, Peace Corps, and other national service programs and others who will help us advance our Inclusive Excellence initiative aimed at creating a university that values student, staff and faculty engagement in addressing issues of diversity and inclusiveness.

Notice of Availability of the Annual Security and Fire Safety Report

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University’s campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.

Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.

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