NIL Brand Engagement Coordinator

Posting Details

Posting Summary

Logo

Posting Number

STA00335PO25

Job Family

Athletics Administration

Job Function

Athletics Administration

View Full Description

Posting Details

Posting Summary

Logo

Posting Number

STA00335PO25

Job Family

Athletics Administration

Job Function

Athletics Administration

USC Market Title

Athletics Administrator

Link to USC Market Title

https://uscjobs.sc.edu/titles/132064

Job Level

P2 - Professional

Business Title (Internal Title)

NIL Brand Engagement Coordinator

Campus

Columbia

Work County

Richland

College/Division

Athletics

Department

ATHL Department of Athletics

State Pay Band

Unclassified

Approved Starting Salary

Salary commensurate with qualifications (0.00)

Advertised Salary Range

Salary commensurate with qualifications.

Location of Vacancy

Part/Full Time

Full Time

Hours per Week

37.5

Work Schedule

Generally 8:30am – 5:00pm. Willing to work a flexible work schedule to meet the needs of the department.

Basis

12 months

Job Search Category

Administrative

About USC

| About University of South Carolina |
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. |

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

| Advertised Job Summary |
The NIL (Name, Image & Likeness) Brand Engagement Coordinator is responsible for identifying, securing, and executing on student-athlete NIL opportunities including, but not limited to: student-athlete appearances, traditional brand endorsements, and in-kind deals. This position will be responsible for building relationships with external brands to maximize the NIL efforts for the University of South Carolina and its student-athletes, coaches, staff, and recruits. This role will also serve as a point of contact for external companies seeking to engage with Gamecock athletes, ensuring a high level of service and sustained engagement. | | Job Related Minimum Required Education and Experience |
Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience. | | Required Certification, Licensure/Other Credentials | | | Preferred Qualifications |
Experience in Sports / NIL / College Athletics and/or sponsorship. | | Knowledge/Skills/Abilities |
Ability to prospect, build, and maintain strong relationships with external brands, businesses, and community partners to generate NIL opportunities. Excellent written, verbal, and interpersonal communication skills to effectively promote student-athletes and negotiate deals with brand partners. |

Job Duties

| Job Duty |
Develop NIL opportunities for student-athletes by prospecting, researching, and securing brand partnerships at the local, regional, and national levels. Manage the full sales cycle including cold-calling, setting appointments, presenting proposals, negotiating deals, and closing contracts working in conjunction with player representation as needed. Serve as a point of contact for companies seeking to engage with Gamecock student-athletes, ensuring high-quality service and sustained brand engagement. | | Essential Function | Yes | | Percentage of Time | 40 |

| Job Duty |
Support student-athletes in meeting the obligations of their NIL agreements, including coordinating deliverables such as appearances, social media posts, and endorsements. Ensure timely and professional execution of all commitments, maintain communication with brand partners, and track fulfillment for compliance and reporting purposes. | | Essential Function | Yes | | Percentage of Time | 30 |

| Job Duty |
Collaborate with the Office of Compliance Services to ensure all student-athlete NIL activities are properly monitored, disclosed, and reported in accordance with NCAA, SEC, university, federal, and state regulations. Develop and implement internal processes for timely NIL disclosure, assist in auditing and reviewing NIL agreements, educate student-athletes and staff on compliance requirements, and stay updated on evolving legislation to proactively adjust policies and reporting systems. | | Essential Function | Yes | | Percentage of Time | 20 |

| Job Duty |
Coordinate educational resources and workshops for student-athletes, coaches, staff, and third parties about NIL policies, financial literacy, branding, and personal marketing. Meet with recruits as needed. Serve as liaison with Student-athlete Development staff to ensure coordination and collaboration with their education efforts. | | Essential Function | Yes | | Percentage of Time | 10 |

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

| Safety Sensitive or Security Sensitive | No | | Hazardous weather category | Non-Essential |

Posting Detail Information

| Number of Vacancies | 1 | | Desired Start Date | | | Job Open Date | 05/05/2025 | | Job Close Date | 06/19/2025 | | Open Until Filled | No | | Special Instructions to Applicant |
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by June 19, 2025.

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities

Clickhere to learn more about why you should work at USC. | | Quicklink for Posting | https://uscjobs.sc.edu/postings/186854 | | EEO Statement |
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations. |

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have at least a Bachelor’s Degree in a job- related field and 2 or more years of job- related experience, which may be substituted by an equivalent combination of job- related certification, training, education, and/or experience?
   • Yes
   • No

Applicant Documents

Required Documents 1. Resume

Optional Documents 1. Cover Letter 2. List of References and Contact Information

Apply Now

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