Senior Associate Athletics Director – Strategic Communications

Job Summary:

The Senior Associate Athletics Director Strategic Communications leads the strategic vision and execution of all athletic communications, creative content, and brand identity for TCU Athletics Department. This leadership position is responsible for enhancing the department’s visibility, storytelling, and fan engagement through innovative communication strategies, content creation, and cohesive brand management across all media platforms.

 

Duties & Essential Job Functions:

1. Directs and supervises all media and communication strategies, plans and activities for communications team; including TCU Football and other programs as required to include athletic website, social media, email, and other external communication platforms.
   
2. Develops and executes comprehensive communication plans to promote teams, student-athletes, coaches, and department initiatives.
   
3. Develops and executes strategic communication initiatives that enhance the reputation and visibility of the football program and its leadership
   
4. Serves as the primary point of contact for all executive-level communications from the AD, Head Football Coach, and Athletics Department as well as spokesperson/ambassador for the Athletics Department
   
5. Develops and maintains strong relationships with external media contacts at the local, regional, and national level; identifies opportunities to increase visibility, brand and exposure of the Athletics program.
   
6. Coordinates all publications, communications, press releases, etc. generated from the AD’s office and football program to generate exposure for TCU and its student-athletes.
   
7. Serves as primary athletics contact for strategic communication with relevant campus units—including the Chancellor’s Office and the Office of Marketing and Communications.
   
8. Collaborates with internal and external constituent groups to create and execute engaging and compelling storylines and content across various multi-media and communication and marketing platforms that promote department announcements, stories and news.
   
9. Performs other related duties as assigned.

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Job Summary:

The Senior Associate Athletics Director Strategic Communications leads the strategic vision and execution of all athletic communications, creative content, and brand identity for TCU Athletics Department. This leadership position is responsible for enhancing the department’s visibility, storytelling, and fan engagement through innovative communication strategies, content creation, and cohesive brand management across all media platforms.

 

Duties & Essential Job Functions:

1. Directs and supervises all media and communication strategies, plans and activities for communications team; including TCU Football and other programs as required to include athletic website, social media, email, and other external communication platforms.
   
2. Develops and executes comprehensive communication plans to promote teams, student-athletes, coaches, and department initiatives.
   
3. Develops and executes strategic communication initiatives that enhance the reputation and visibility of the football program and its leadership
   
4. Serves as the primary point of contact for all executive-level communications from the AD, Head Football Coach, and Athletics Department as well as spokesperson/ambassador for the Athletics Department
   
5. Develops and maintains strong relationships with external media contacts at the local, regional, and national level; identifies opportunities to increase visibility, brand and exposure of the Athletics program.
   
6. Coordinates all publications, communications, press releases, etc. generated from the AD’s office and football program to generate exposure for TCU and its student-athletes.
   
7. Serves as primary athletics contact for strategic communication with relevant campus units—including the Chancellor’s Office and the Office of Marketing and Communications.
   
8. Collaborates with internal and external constituent groups to create and execute engaging and compelling storylines and content across various multi-media and communication and marketing platforms that promote department announcements, stories and news.
   
9. Performs other related duties as assigned.

 

Required Education & Experience:

• Bachelor’s degree.
• 7 years’ experience as proved expertise in media relations, brand management and digital strategy

 

Preferred Education & Experience:

• None

 

Required Licensure/Certification/Specialized Training:

• Valid Texas Driver’s License.
• Must be insurable under the university motor vehicle requirements.

 

Preferred Licensure, Certification, and/or Specialized Training:

• None

 

Knowledge, Skills & Abilities:

• Knowledge and expertise in writing, communications, desktop publishing and internet services.
• Ability to manage multiple projects to meet deadlines.

 

TCU Core Competencies:

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

 

Physical Requirements (With or Without Accommodations):

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.

 

Work Environment:

• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.

 

AA/EEO Statement:

As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law. 

NOTIFICATION OF COMPLIANCE WITH NCAA REGULATIONS:

This job description includes the expectation of compliance with NCAA regulations.  An institutional staff member who is found in violation of NCAA regulations shall be subject to disciplinary or corrective action as set forth in the provisions of the NCAA enforcement procedures, including suspension without pay or termination of employment for significant or repetitive violations

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