Senior Director, Strategic Brand Engagement

Job Profile:

Athletics Operations Manager 5

Job Family:

Athletics Operations

Time Type:

Full time

Max Pay – Depends on experience:

$125,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

View Full Description

Job Profile:

Athletics Operations Manager 5

Job Family:

Athletics Operations

Time Type:

Full time

Max Pay – Depends on experience:

$125,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

BACHELOR'S degree and nine (9) years of experience appropriate to the area of assignment/field including five (5) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Profile Summary:
Directs strategic budget development and maintenance, and monitoring compliance and athlete eligibility for an intercollegiate athletics program. Supports prospective athletes by providing information in specialized admission eligibility cases and guides prospective athletes through the admissions processes.

Job Description:

Position Salary Range: $125,000

Arizona State University (ASU) Sun Devil Athletics Corporate Partnerships is seeking a Senior Director, Strategic Brand Engagement to join our team.

Our department leads sponsorship and partnership initiatives for Sun Devil Athletics, competing in the Big 12 Conference and the National Collegiate Hockey Conference (NCHC). In close coordination with athletics senior leadership, we manage all aspects of corporate partnerships and strategic alliances- connecting brands with one of the most loyal and passionate collegiate sports fan bases, while aligning with the broader university community. Adheres to NCAA and Big 12 rules and regulations, as well as the policies and procedures of the department, the university, and the Arizona Board of Regents.

The Senior Director, Strategic Brand Engagement will serve as a key strategic leader responsible for driving corporate engagement and developing innovative, revenue-generating partnerships that advance the strategic objectives of Sun Devil Athletics and ASU. This individual will:

• Cultivate and secure major corporate relationships. 

• Identify and drive new business opportunities.

• Expand strategic initiatives that create meaningful and measurable impact and long-term value.

• Lead select cross-functional projects that strengthen the organization’s long-term growth while maintaining alignment with institutional priorities. 

This newly created role will collaborate closely with the Business Insights and Activation teams to ensure seamless integration, execution, and fulfillment of all partner engagements while elevating the profile of Sun Devil Athletics.

The Senior Director, Strategic Brand Engagement will report to the Senior Associate Athletics Director, Corporate Partnerships and will play a key leadership role within Sun Devil Athletics’ external relations efforts.

Essential Duties:

• Leverage strategic partnership analytics and insights to identify industry trends and drive new business engagements and strategic alliances.

• Partner with stakeholders to gather, interpret, and present KPI metrics that support data-driven planning and execution.

• Conduct business analysis using CRM systems and third-party research tools to identify opportunities and optimize client engagement.

• Monitor evolving digital media platforms and create data-driven social media strategies that strengthen audience reach and engagement.

• Manage and execute name, image, and likeness (NIL), brand ambassador, and athlete endorsement initiatives to enhance brand visibility and engagement.

• Develop, implement, and evaluate strategic plans to meet and exceed annual financial and partnership growth goals.

• Secure high-value, multi-year partnership investments, including multi-six and seven-figure deals, with high profile regional and national brands.

• Lead, mentor, and develop a high-performing business development team, fostering a collaborative and results-driven culture.

• Drive new business opportunities across athletic department multi-media assets and university-wide partnership initiatives.

• Maintain and grow strong relationships with both current and prospective partners to ensure long-term satisfaction and success.

• Collaborate with the Senior Associate AD to meet or exceed departmental revenue targets and stated goals.

• Ensure consistent and transparent communication with internal and external stakeholders, and cross functional team members to optimize partnership performance.

• Partner closely with the Business Insights and Activation teams to ensure delivery of contracted assets and fulfillment excellence through quantitative data analysis.

• Flexibility to work evenings, weekends, and travel as needed for events or partner engagements.

Minimum Qualifications:

• Bachelor’s degree and nine (9) years of experience appropriate to the area of assignment/field including five (5) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred Qualifications:

• Ten (10) years of comprehensive business strategic brand engagement and development experience, specifically in partnerships with teams or with brands.

• Experience in strategic partnership analytics and insights used to identify industry trends to drive net new engagements.

• Proven ability to compile, process, organize, and communicate metrics related to key performance indicators. 

• Proficiency in CRM software and third party research software for business analytics.

• Extensive knowledge related to emerging digital media platforms and proficiency in developing social media strategies.

• Name, image, and likeness (NIL), brand ambassador, and athlete endorsement experience.

• Familiarity with the Arizona market and local business community.

• Experience working with regional and national high profile brands. 

• Prior experience in collegiate or professional sports.

• Experience training a business development team.

• Experience working within a higher education environment.

Knowledge, Skills & Abilities:

• Proven ability to identify partner objectives and develop integrated marketing solutions aligned with both athletics and university assets.

• Strong understanding of digital marketing performance analytics across platforms such as social media, mobile, and web.

• Knowledge of key media assets including signage, TV, radio, social, digital, and print.

• Demonstrated success in developing and maintaining long-term corporate relationships and driving impact.

• Strategic thinker with experience crafting and executing both short- and long-term business development and strategic plans.

• Effective team leader with experience hiring, training, motivating, and retaining high-performing professionals.

• Excellent communication, presentation, and interpersonal skills.

• Highly organized, with the ability to manage multiple priorities in a fast-paced environment.

• Strong problem-solving abilities, integrity, and professionalism.

• Working knowledge of NCAA, Big 12 Conference, and NCHC rules and regulations.

About Arizona State University Sun Devil Athletics:

ASU is a member of the Big 12 Conference and the National Collegiate Hockey Conference (NCHC), fielding 26 varsity sports and over 650 student-athletes. Sun Devil Athletics is committed to developing champions in the classroom, in competition, and in the community.

Department Statement:

The Sun Devil Athletics (SDA) programs are elite, high profile Division I programs. By definition, Division I programs are the "best of the best" and the ladder by which athletes ascend to the world of professional sports and international competitions, such as the Olympics and World Cup. Moreover, Arizona State University and SDA compete in the Big 12 conference.

 

The vision of SDA is to be a comprehensive perennial top ten NCAA Division I athletics program that empowers Sun Devils to maximize human potential and make a positive impact on our university, community and the world.

 

The mission of SDA is to provide opportunities for student-athletes to achieve at the highest levels of both academic and athletic excellence, thereby providing them with opportunities for personal growth, offering a unifying force to the campus community, and creating a source of pride among and support from the external constituencies of the university. SDA promotes identity and expression to build a strong Sun Devil Community reflective of ASU’s charter.

Driving Requirement:

This position may require driving. Employee must possess a valid US Driver’s license of the appropriate class and required endorsements throughout employment.

Location:

Campus: Tempe

Funding:

No Federal Funding

Instructions to Apply:

_ Current Employees and Students should apply directly within Workdayusing the Jobs Hub. Use this link and log in using SSO:_

https://www.myworkday.com/asu/d/inst/...

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

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ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

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